This Privacy Policy explains how Brighter Miles Limited collects, uses, stores, shares, and protects your personal information when you use our website, contact us, request travel services, or make a booking through us.
Brighter Miles Limited (“Brighter Miles”, “we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information fairly, lawfully, and transparently.
By using our website or providing personal information to us, you acknowledge that your information may be processed as described in this Privacy Policy.
Company Name: BRIGHTER MILES LIMITED
Company Number: 16576490
Registered in: England and Wales
Registered Office Address: 50 Princes Street, Ipswich, England, IP1 1RJ
For the purposes of applicable data-protection law, Brighter Miles Limited is normally the data controller responsible for the personal information described in this Privacy Policy.
The personal information we collect depends on how you interact with us and the services you request.
When you visit our website, we may automatically collect technical and usage information, including:
When you request or book a travel service, we may collect information relating to you and other travellers, including:
When you make a payment, we or our payment providers may collect:
Full payment-card information may be processed directly by a payment provider. We do not necessarily receive or store complete card details.
If our website allows you to create an account, we may collect:
When you contact us, we may collect and retain:
In some cases, you may provide information about health conditions, mobility requirements, dietary needs, religious requirements, or other special-assistance needs.
We will process this information only where it is necessary to arrange your requested travel service, where you have given explicit consent, or where another lawful basis applies.
If you subscribe to marketing communications, respond to a promotion, submit a review, or participate in a competition, we may collect:
We collect personal information when you:
We may automatically collect information through cookies, analytics tools, server logs, pixels, web beacons, and similar technologies when you use our website.
We may receive your information from:
If you provide personal information about another person, you confirm that you have their authority to do so and that you have made them aware of this Privacy Policy.
We may use your personal information for the following purposes:
Under UK data-protection law, we rely on one or more lawful bases to process personal information.
We process personal information where it is necessary to provide the services you requested, arrange a booking, process a payment, or manage your travel arrangements.
We may process personal information where it is necessary for our legitimate business interests, including:
We will consider your rights and interests before relying on legitimate interests.
We may rely on your consent for:
You may withdraw your consent at any time. Withdrawal will not affect processing that took place before your consent was withdrawn.
We may process your information where necessary to comply with a legal, tax, accounting, regulatory, or law enforcement obligation.
In exceptional circumstances, we may process personal information where necessary to protect your life, health, or safety, or that of another person.
Where permitted by law, we may use your contact details to send information about:
We may send marketing where you have given consent or, where legally permitted, where you have previously purchased or enquired about similar services.
You can unsubscribe from marketing emails at any time by:
You may still receive booking confirmations, payment notices, security alerts, and other service-related communications after opting out of marketing.
We share personal information only where reasonably necessary for the purposes described in this Privacy Policy.
We may share information with:
These parties may process your information as independent data controllers under their own privacy policies.
We may share information with payment processors, banks, card networks, fraud-prevention providers, trust-account providers, and other financial service providers involved in your transaction.
We may share personal information with suppliers that provide services to us, including:
Where appropriate, these providers are contractually required to protect your information and use it only for authorised purposes.
Where applicable to your booking, information may be shared with Protected Trust Services and relevant banking, trust-account, compliance, or payment partners for client-money protection and booking administration.
We may disclose personal information to:
We will do this where required by law or where reasonably necessary to protect our rights, customers, staff, systems, or business.
If Brighter Miles Limited is sold, merged, reorganised, or transfers part of its business, personal information may be disclosed to potential buyers, advisers, or new owners, subject to appropriate safeguards.
Travel is international by nature. To arrange your booking, we may need to transfer personal information to Travel Suppliers and service providers located outside the United Kingdom.
Some destination countries may have data-protection laws that provide a different level of protection from UK law.
Where required, we will use appropriate safeguards for international transfers, which may include:
In some cases, information must be transferred to a destination country because the hotel, airline, transport provider, authority, or other supplier is located there.
We use reasonable technical and organisational measures designed to protect personal information from:
These measures may include:
No internet transmission or storage system can be guaranteed to be completely secure. You should take reasonable steps to protect your own devices, passwords, and account information.
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.
Retention periods may depend on:
When personal information is no longer required, we will securely delete, anonymise, or otherwise dispose of it where reasonably possible.
Our website may use cookies, pixels, web beacons, analytics tools, and similar technologies.
Cookies are small files stored on your device when you visit a website.
Essential cookies may be required for:
Preference cookies may remember settings such as your language, location, or previously selected options.
Analytics cookies help us understand how visitors use our website, including which pages are visited, which links are selected, and whether technical errors occur.
Where used and permitted, advertising cookies may help us or our advertising partners:
You can manage cookies through our cookie banner, where available, or through your browser settings.
Blocking or deleting some cookies may affect the performance or availability of certain website features.
We may use analytics providers, such as Google Analytics or similar services, to understand website usage and improve our services.
Analytics providers may collect information such as:
You may be able to limit analytics tracking through our cookie controls, browser settings, or tools provided by the relevant analytics provider.
Our website may contain links to Travel Suppliers, payment providers, social media platforms, or other third-party websites.
This Privacy Policy does not apply to third-party websites. We recommend reviewing the privacy policy of each website before providing personal information.
If you submit a review, testimonial, image, or other content for publication, we may publish it on our website, social media accounts, or marketing materials where you have authorised us to do so.
You should not include sensitive personal information in a public review or comment.
Our travel-booking services are intended to be used by adults.
We may process personal information relating to a child where an adult makes a booking on the child’s behalf. The adult making the booking must have legal authority to provide that information.
We do not knowingly collect personal information directly from children for marketing purposes.
If you believe a child has provided personal information to us without appropriate permission, please contact us so that we can investigate and take appropriate action.
Depending on the circumstances and applicable law, you may have the following rights:
You may request confirmation that we process your personal information and ask for a copy of that information.
You may ask us to correct personal information that is inaccurate or incomplete.
You may ask us to delete personal information where there is no lawful reason for us to continue processing it.
We may need to retain some information to comply with legal, accounting, regulatory, fraud-prevention, or contractual obligations.
You may ask us to restrict how we process your information in certain circumstances.
You may object to processing based on legitimate interests in certain circumstances.
You have an absolute right to object to the use of your personal information for direct marketing.
Where applicable, you may request personal information you provided to us in a structured, commonly used, and machine-readable format.
Where we rely on consent, you may withdraw it at any time.
Where applicable, you may have rights relating to decisions made solely through automated processing that produce legal or similarly significant effects.
We do not currently use solely automated decision-making to make significant decisions about customers unless this is clearly explained to you.
To exercise a data-protection right, contact us using the details below.
Please include:
We may ask for proof of identity before responding. This helps us prevent personal information from being disclosed to an unauthorised person.
We will normally respond within the period required by applicable data-protection law. In some cases, we may need additional time where a request is complex or involves multiple records.
Data-protection requests are normally free of charge. We may charge a reasonable fee or refuse a request where permitted by law, including where a request is manifestly unfounded, excessive, or repetitive.
If you have concerns about how we use your personal information, please contact us first so that we can investigate and attempt to resolve the matter.
You may also have the right to complain to the UK Information Commissioner’s Office.
Information Commissioner’s Office:
Website:
https://ico.org.uk
Telephone:
0303 123 1113
We may update this Privacy Policy from time to time to reflect changes in our services, technology, suppliers, business practices, or legal obligations.
The latest version will be published on our website. Where a change materially affects how we use your personal information, we may provide an additional notice by email or through our website.
For questions about this Privacy Policy or to exercise your data-protection rights, contact:
Brighter Miles Limited
50 Princes Street
Ipswich, England
IP1 1RJ
Email:
support@brightermiles.com
Telephone:
+1 (701) 707-0401
Last updated: 6 August 2026